About Product Lens Blog

Why I write

Product marketing has become an increasingly important role in many businesses.

But what does that mean for you?

I write about marketing strategy and tactics from the lens of product marketing so that you can keep tabs on the product marketing landscape.

Whenever I learn something new, I share it here on this blog

As an added bonus, we use it to reflect on our own product development and marketing efforts.

Subscribe to learn along with me!

Product Marketing

Product marketing is the process of bringing products to market.

Through customer research, product selection, product positioning, copywriting and messaging, channel sales enablement, and customer education, Product Marketers are responsible for driving demand and consumption of products.

Strategy & Tactics

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat." - Sun Tzu

You have to start with Strategy.

  • How do you plan to reach new customers?
  • How do you decide on which products to focus on?
  • How do you plan to engage old customers?

Tactics like Facebook ads and Email campaigns come in later.